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世新廣播電臺 AM729 FM88.1
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EP37｜不用一直重新整理網頁了！從 Google 新藍圖聊到全球對時的秘密 ⏰ Andrew
Shih Hsin Radio Station was founded on Journalists’ Day, September 1, 1958. It was among the earliest radio stations in Taiwan established by a school for student practicum and research. Since AM729 officially went on the air, Shih Hsin Radio Station has carried the important mission of communication education, student hands-on training, and public service. On Broadcasting Day, March 26, 2001, FM88.1 officially began broadcasting; on May 14, 2003, web broadcasting officially launched. After more than sixty years of development, Shih Hsin Radio Station has continued to advance alongside the changing media environment. It is currently the only campus radio station in Taiwan that simultaneously operates AM, FM, AOD streaming, and live audiovisual podcast broadcasting.
The station was founded by Mr. Shewo Cheng, the founder of Shih Hsin University, with Mr. Cheng Chung-wu, former deputy station director of BCC, serving as its first station director. When the station first went on the air, President Cheng encouraged himself and others with the belief that “listeners should benefit whenever they turn on the radio.” This spirit of “benefiting listeners when they turn on the radio” has become a long-standing guiding principle of Shih Hsin Radio Station. In its early years, the station’s transmitting power was only 100 watts. Although broadcast hours and equipment were limited, its program genres gradually became more complete. At the time, most station members were faculty and staff of the school, while program production and hosting were largely carried out by students under the guidance of teachers. This allowed students to learn radio program production, announcing, interviewing, and related professional work in a practical media environment.
Shih Hsin Radio Station has long placed student practicum and professional training at its core. In addition to supporting related departments in cultivating radio and communication talent, the station has gradually become an important venue for students across the university to develop a second specialty. Over the years, many Shih Hsin students, after undergoing training and testing at the station, have gone on to serve in radio stations, media organizations, and the content industry in Taiwan. This has built a strong tradition in which “there is hardly a station without Shih Hsin people,” making Shih Hsin Radio Station an important base for training radio professionals in Taiwan.
In 1991, after the school was restructured as a college, President Dr. Chen Jia-ling concurrently served as station director. To provide students with more practicum opportunities and improve the station’s service quality, the school successively invested resources to upgrade its hardware facilities. It first spent more than NT$6 million to replace equipment in the recording and broadcasting studios, purchase new transmitters, and renovate the recording studios, broadcasting studios, transmitting antennas, and ground network. Later, in response to new trends in broadcasting and to prevent students from entering the workplace as “freshmen for a second time,” the station further applied to establish FM88.1 and experimental Digital Audio Broadcasting (DAB). Beginning in 1999, it also successively purchased digital automated recording and broadcasting equipment, making every effort to improve broadcast quality.
Throughout the development of internationalization and digitalization in broadcasting, Shih Hsin Radio Station also took the lead in satellite relays of international radio programs in English, German, and French from BBC, DW, and RFI, as well as programs from the Australian national broadcaster. These broadcasts provided listeners, teachers, and students with more direct access to multilingual learning and international information. Beginning in the 1998 academic year, the station was among the first to introduce a digital automated broadcasting system, pioneering automated broadcasting among schools. On September 1, 1997, AM729 became available for online listening. On March 26, 2001, FM88.1 officially began broadcasting on Broadcasting Day and simultaneously provided real-time online listening. In 2003, web broadcasting officially launched, offering both live streaming and Audio on Demand (AOD) services. On October 15, 2014, teachers and students jointly developed a mobile listening service for smartphones, continuing the station’s progress toward internationalized, digitalized, and all-around broadcasting.
Today, Shih Hsin Radio Station carries forward the foundation of traditional radio education while actively responding to the development of Podcast, audiovisual live streaming, social media communication, and cross-platform content production. From AM729 and FM88.1 to online listening through the official website, AOD streaming, Podcast platforms, live audiovisual podcast broadcasting, and social media content operations, the station continues to expand the forms through which audio content is presented. It provides students with opportunities to learn in a professional media environment, while allowing listeners to access Shih Hsin Radio Station’s programs and public services across different platforms.
Shih Hsin Radio Station has long valued the development of professional equipment and the renewal of practical teaching environments. From early AM729 broadcasting to FM88.1, web broadcasting, AOD listening, Podcast, and audiovisual live streaming, the station has continued to adjust and upgrade in step with the evolution of media technology. In addition to broadcasting studios, recording studios, and audio production equipment required for traditional radio program production, the station has gradually expanded its capabilities in digital scheduling, online streaming, audiovisual production, and cross-platform content integration to meet the needs of the all-media era.
Since February 16, 2024, Shih Hsin Radio Station has officially put into use four professional recording spaces on the seventh floor of the Omnimedia Building: three program recording studios, OM701, OM702, and OM703, as well as the 24-hour ON AIR live studio, OM704. Built to industry standards, these recording spaces are equipped with the RCS Zetta digital radio automation scheduling system and Axia iQ Console professional broadcast consoles. They allow students to produce programs, deliver news, record Podcasts, conduct audio post-production, and stream live broadcasts in an industry-standard environment.
Among them, OM701 to OM703 serve as the core spaces for radio program recording. They support up to 120 hours of recording each week, accommodate the production of as many as 70 programs, and accumulate more than 7,000 hours of use each year. From classroom training to practicum production, and from campus radio programs to industry-academia collaboration projects, these spaces support the creation of a large amount of audio content. They also help students become familiar with essential work such as program recording, editing, post-production, and broadcasting through daily hands-on practice. OM704 combines live broadcasting and recording functions. It operates year-round without interruption and is responsible for 24-hour program broadcasting, reaching a total of 8,760 hours of live broadcasting each year. The space is also equipped for single-camera video live streaming, enabling radio programs and online audiovisual live broadcasts to be produced simultaneously, and meeting the diverse needs of multimedia teaching, program production, and external presentation.
In addition to the recording spaces on the seventh floor of the Omnimedia Building, the M105 Podcast / Live Streaming Studio, located on the first floor of the College of Management, is also an important all-media production space for Shih Hsin Radio Station. M105 integrates Podcast recording, audiovisual live streaming, interactive teaching, and live directing. It is not only a well-equipped professional classroom, but also a hands-on platform where theory and practice converge, and where technical training and teamwork reinforce one another.
In the M105 Audiovisual Podcast Live Studio, students learn more than equipment operation. Through one program after another, they repeatedly practice and internalize the full production process, from program planning, live production, lighting, and audio control to directing techniques. High-frequency live programs such as “Hello, Good Afternoon” further allow students to face live pressure and broadcast pacing within limited time, accumulating real production experience.
Through professional spaces such as OM701 to OM704 and M105, Shih Hsin Radio Station has built a complete environment covering radio recording, live broadcasting, Podcast production, audiovisual podcasting, digital scheduling, and program post-production. These facilities and spaces not only support the station’s daily program production, but also support course instruction, student works, graduation projects, industry-academia collaborations, and campus public events. They have become an important foundation for audio and audiovisual content creation at Shih Hsin University.
Shih Hsin Radio Station provides rich and diverse program content covering news and current affairs, music and entertainment, talk shows and interviews, campus life, culture and education, community service, Podcast, audiovisual live streaming, and public issues. Program planning is centered on five major themes: lifelong learning, trending topics, the world of music, humanities and arts, and local engagement. Together, these themes create an audio brand that combines depth of knowledge, innovative perspectives, and social concern.
Students are not merely participants in programs; they are creators of content. From concept development, interviews, scriptwriting, hosting, and announcing to recording, post-production, and marketing promotion, students take part in the process firsthand. Under the guidance of professional teachers, they complete the full production workflow from idea to broadcast, developing media literacy and professional skills in a practical environment while preparing for their future careers.
As media forms evolve rapidly, radio is no longer merely a one-way audio medium. It is moving toward a content production model that is more interactive and more strongly integrated across platforms. After more than sixty years of development, Shih Hsin Radio Station has consistently advanced alongside media trends. From traditional radio program production to audio content expanding into Podcast platforms and audiovisual live streaming, the station’s production direction has evolved from conventional radio workflows into a more integrated form of content development involving audio planning, cross-platform operations, audience interaction, audiovisual streaming, and social media communication.
The station’s program production emphasizes practical learning. Students are not only learners in the classroom, but also creators, producers, and executors of program content. Through their practicum at the station, they gain hands-on experience in topic development, research, scriptwriting, interview design, recording, live broadcasting, editing, uploading, and promotion. Through repeated practice and creative exchange with peers, students learn to use recording studios and live streaming spaces with greater flexibility, creating audiovisual works that combine professional quality with individual style.
In terms of public service and local connection, Shih Hsin Radio Station continues to fulfill the role of a campus media outlet. Through news broadcasts, campus event reports, community interviews, local stories, cultural content, public issue programs, and external collaborative productions, the station serves not only as a practicum site for students, but also as an important bridge linking the university with the community, listeners, alumni, and the media industry. Each program is more than a completed broadcast; it also carries students’ understanding of society, locality, and audiences.
In an era of flourishing Podcast and audiovisual content, Shih Hsin Radio Station continues to combine its broadcasting expertise with digital media trends to cultivate a new generation of audio professionals with cross-platform content creation abilities. From sound to image, from programs to social media, and from campus to community, the station helps students find their creative position between technology and the humanities, while allowing their works to become a starting point for connecting with the world.
Shih Hsin Radio Station has long opened its student internship team to students from all departments and programs of the university through a selection process, while establishing a complete student practicum system. Based on their interests and strengths, interns are assigned to units such as the programming department, management department, engineering department, and creative marketing department, simulating the organizational operations of a real radio station. From program planning, program review, hosting, production, recording, and live broadcasting to equipment maintenance, broadcast management, event planning, brand management, and social media promotion, students develop comprehensive media practice skills through cross-department collaboration.
The internship system not only allows students to learn program production, but also helps them understand how a radio station is managed and operated. The programming department is responsible for content planning and program quality; the engineering department assists with equipment operation, technical support, and maintenance of the production environment; the management department handles personnel, administration, and institutional operations; and the creative marketing department is responsible for event promotion, social media content, and brand communication. Through collaboration among different departments, students gain a practical understanding of how media organizations operate, while developing communication, coordination, problem-solving, and project execution abilities.
In addition to the student internship team, the recording studios and live streaming spaces of Shih Hsin Radio Station also widely support course instruction and student production. These courses include “Podcast Program Planning and Creative Content,” “Cross-Platform Content Production and Media Management Practices,” “Basic Radio Practice,” “Radio Production in Omnimedia,” “Podcasting Practice,” “Verbal Expression Practice,” “The Seminar of Radio Production Techniques I,” “The Shih Hsin University Newsweek Internship,” “Independent Study.“ Students are able to complete course works in a real radio and audiovisual production environment, deepening their learning outcomes through each practical experience.
From classroom training to station practicum, and from recording studio operation to official program broadcasting, Shih Hsin Radio Station provides students with a complete hands-on learning pathway. Students not only understand theory in the classroom, but also face time pressure, teamwork, content quality requirements, and broadcast responsibility in an industry-standard environment. In doing so, the station truly realizes the educational spirit of “learning by doing and creating through learning.”
Facing the omnimedia era, Shih Hsin Radio Station will continue to develop around its core identity as a “campus practicum radio station” and a “new media practice platform.” While maintaining AM729 and FM88.1 broadcasting services, the station will actively expand online listening, AOD content, Podcast, audiovisual live streaming, social media platforms, and digital content applications, allowing the professional foundation of traditional broadcasting and the innovative energy of new media to reinforce each other.
In the future, the station will continue to develop in the following directions:
From the belief that “listeners should benefit whenever they turn on the radio” to cross-platform creation in the all-media era, Shih Hsin Radio Station has always been rooted in a strong broadcasting tradition while continuously embracing new media development. In the future, the station will accompany students as they learn and grow through practice, accompany listeners as they access quality content across diverse platforms, and allow the practical spirit of Shih Hsin’s communication education to continue flourishing in the worlds of sound, image, and digital media. It will remain an important base for cultivating all-media communication talent.
